If the name Dave Liniger sounds familiar, it should. Mr. Liniger is the founder of the real estate giant RE/MAX and has his eyes set on the New York City area by buying back the Master Franchise for New York City real estate. As reported in Real Estate Weekly, Liniger plans to ramp-up the local brokerages while expanding across the state, a part of the national plan Mr. Liniger has already set into motion by buying back 16 regional offices from franchise owners already.
To lead the charge, Liniger has placed Terri Bohannon, a veteran of the company, as the head of a special team that will begin a new branding and marketing campaign aimed at growing the operations in New York.
“I think they’ll do extremely well,” stated Mr. Liniger. “Our New Jersey region has been a phenomenal success, we have 20 percent market share in the state. In Pennsylvania, there’s almost the same figure and in New England, too.” Liniger added, “It’s about getting the right management team, selling franchises to the right people with the right drive and ambition and leadership style.”
However, Dave Liniger and RE/MAX might have their hands full using this model. TOWN Residential, the leading luxury real estate firm in New York, provides their customers with excellent customer service by a team of Representatives that are some of the best in the industry, and are lead by some of the most experienced and knowledgeable personnel available.
TOWN Residential has been considered the Best Firm to work for, as well as one of the Top 50 Best Places to Work in New York City. These accolades serves as the company’s validation that it is not only the best place for clients to search for a new home, but also attracts quality agents to TOWN Residential, helping to ensure that the company’s standards of quality remains intact.