Executive, entrepreneur, trend-spotter, Don Ressler is all of these as well as being one-half of the genius behind wildly successful ecommerce sites. Ressler and his business partner Adam Goldenberg began their brand building business in the early 2000’s and business has been booming ever since.
Don Ressler and Goldenberg’s global ecommerce empire had very humble beginnings; it is the fruit of a brainstorming session held in Goldenberg’s living room. Just two short weeks after tossing ideas around, the pair created brand-building business, Brand Ideas. Eventually the company’s name became Intelligent Beauty.
The brand building business, Intelligent Beauty, specialized in creating direct to consumer marketing ecommerce sites. and Goldenberg and Ressler’s first new brand was an online skincare and cosmetics company called DERMSTORE. In just two years, the pair followed DERMSTORE’S success by creating the online weight loss system, SENSA. Clearly, Don Ressler knew a great idea when he saw one.
In 2010, Ressler and Goldenberg began what would become a global enterprise, JustFab. The entrepreneurial pair struck gold with the idea of an online fashion subscription business. Ressler has set JustFab apart by creating high quality cutting edge fashions at comfortable price points. Consumers can shop from the site and be confident that they are purchasing gorgeous on trend items. According to Ressler, about one percent of JustFab’s customers go this route. The other ninety-nine percent of JustFab customers are members in the company’s VIP subscription service. This service is part of Ressler’s genius. Upon joining, a member takes lifestyle quizzes to pin point individual style. Then each month the member receives complete outfits put together by stylists. The membership fee is only $39.99 and members can opt out of a month and not pay the fee. They are also welcome to purchase any of JustFab’s extensive offerings. In about three years, JustFab had millions of VIP Members worldwide. Ressler credits some of the success to using a common sense approach to fashion. Giving a consumer an item that is on par with ultra-expensive designer names at a fraction of the cost simply makes sense. See: http://ecommerce-news.internetretailer.com/nav/tags/donressler/0
Don Ressler and Goldenberg continued to build on JustFab’s success and branched out into other areas of fashion. The company acquired rival ShoeDazzle and approximately twenty percent of their business comes exclusively from the sale of shoes. When Ressler and Goldenberg saw a need in the kids clothing market, they expanded and created a line just for kids. The same holds true for athletic wear and even menswear. Going offline and opening storefronts is the latest way Ressler is working to meet consumer’s needs.
Known in the industry, for his keen skills that allow him to spot trends and then transition the trends into thriving brands, Don Ressler is sure to keep building and creating satisfied customers along the way.