Anyone that knows an ounce of information about Nathaniel Ru knows that he does not operate on the same level as everyone else.
As a young entrepreneur he has realized that the only innovations that would last are the things that people work hard to put into place. When he decided to open Sweetgreen he knew that he was on a very creative spark, but he knew that one restaurant would not be enough to start a trend.
When he created his first restaurant in Georgetown there were no healthy food options for restaurants. He believed that he was onto something good.
Nathaniel Ru believed that there were other people that wanted to seethe same thing. He could have stopped with a single restaurant and became something of a novelty in the Georgetown area. He wanted to do more than this though.
Nathaniel had a plan. He knew that the only way that he could create something that would last was by expanding and actually turning this into a restaurant chain that could be accessible to people in other cities.
Nathaniel Ru had his mind on making something that would last long after he was gone. He is still a very young entrepreneur, but his end goal is to make Sweetgreen a nationwide success.
He wants everyone to have access to healthy eating alternatives even if this is something that they may not fully utilize. He wants people to have the option to eat healthy at affordable prices, and Sweetgreen is the restaurant chain that could possibly make this happen.
Nathaniel had a very important plan. He wanted to appease the desires of others that were seeking healthy food options just as he had when he was a student at Georgetown University.
Nathaniel Ru wanted to create a blueprint for something that would be different from the fast food chains that were currently in place. He did not want to be a carbon copy of anyone else. Nathaniel, by contrast, wanted to create an environment where people would crave healthy food. This is not something that has ever been a thing that the mainstream has done, but Nathaniel believed that there was a possibility.
He wanted to start with fresh fruits and vegetables, and he believed that this would be the gateway to starting more conversations about healthy eating. His restaurant chain has been successful and investors love this innovation.
Read more: Sweetgreen Entreprenuers | Fortune